by lyerlyadmin | Jul 30, 2017 | Uncategorized
As posted in The Gaston Gazette: (7/30/17) BELMONT, N.C. – So you’ve managed to catch the eye of a news reporter … now what? From news print to TV or even radio, acing the interview takes more than simply showing up. Poise, preparation and practice are just a few of...
by lyerlyadmin | Jul 5, 2017 | Uncategorized
(7/2/17) BELMONT, N.C. – Facebook. Instagram. Twitter. Pinterest. The list of social media sites keeps growing, as do their users. When you’re trying to keep up with the demanding responsibilities of business ownership, it can be difficult to follow social media’s...
by lyerlyadmin | May 30, 2017 | Uncategorized
(5/30/17) BELMONT, N.C. – In today’s technology-savvy society, traditional forms of advertising that have paid dividends for decades often fall by the wayside. Some individuals favor mobile impressions over tried-and-true tactics that have existed for not just...
by lyerlyadmin | May 1, 2017 | Uncategorized
As posted in The Gaston Gazette: (4/30/17) BELMONT, N.C. – Once upon a time, clever text was all one needed to catch someone’s eye. From journalism to public relations and marketing collateral, a press release or newsletter did the trick as a standalone piece. But the...
by lyerlyadmin | Apr 24, 2017 | Uncategorized
As posted in The Gaston Gazette: (3/26/17) BELMONT, N.C. – We often spend a great deal of time preparing: for meetings, for events, for the future. But one thing we sometimes forget to prepare for is one of the most critical elements in ensuring our success: our body...
