by lyerlyadmin | Jul 26, 2020 | Gazette, Uncategorized
As posted in the Gaston Gazette The field of public relations has long relied on creativity to make its mark, and it’s no wonder: according to studies such as The Holmes Report’s “Creativity in PR”, 54 percent of clients ranked creativity as one of the determining...
by lyerlyadmin | May 3, 2020 | Gazette, Uncategorized
As posted in the Gaston Gazette For more than a month, COVID-19 has altered the business landscape. Our nation has experienced sweeping layoffs, furloughs and uncertainties. We’ve witnessed services shutter, struggle, amplify online outreach and contribute to the...
by lyerlyadmin | Feb 2, 2020 | Gazette, Uncategorized
As posted in the Gaston Gazette As readers and viewers strive to avoid traditional advertising in their everyday lives, businesses and advertisers must grow increasingly creative in their effort to reach audiences. They must think beyond billboards and display ads to...
by lyerlyadmin | Dec 15, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette Jingle bells, jingle bells. No, not that kind of jingle – we’re talking marketing jingles this holiday season. The pure power of jingles is undeniable. You might be singing your favorite advertising tune in this moment. Are you meowing...
by lyerlyadmin | Nov 3, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette We’ve seen it many times before: someone comes up with a great idea or a fabulous new product, but the idea somehow falls flat. What’s the reason? Often, the problem is rooted in communication, particularly with stakeholders; big...
