by lyerlyadmin | Jul 27, 2014 | Uncategorized
As posted in The Gaston Gazette: (7/27/14) BELMONT, N.C. – In one of our columns last summer, we discussed why it’s important for businesses to reach women. We noted that women hold nearly half of the nation’s wealth, control more than 80 percent of household...
by lyerlyadmin | Jun 22, 2014 | Uncategorized
As posted in The Gaston Gazette: (6/22/14) BELMONT, N.C. – One month ago, we helped get your feet wet with a handful of communications terms specific to the public relations industry. This month, we tackle advertising and marketing, providing increased insight into...
by lyerlyadmin | May 25, 2014 | Uncategorized
As posted in The Gaston Gazette: (5/25/14) BELMONT, N.C. – The public relations field is rich with terminology specific to this industry. Dive deeply into research and you’ll swim among ethnography, rhetoric and various theories of understanding. However, in applying...
by lyerlyadmin | Apr 27, 2014 | Uncategorized
As posted in The Gaston Gazette: (4/27/14) BELMONT, N.C. – Did you know that yellow is often considered a color that stimulates creativity? Or that blue can elicit feelings of strength, trust and dependability? Colors instantaneously evoke emotions and, as a result,...
by lyerlyadmin | Mar 23, 2014 | Uncategorized
As posted in The Gaston Gazette: (3/23/14) BELMONT, N.C. – Knock, knock. Who’s there? Orange. Orange who? Orange you glad I didn’t say banana?! An unfortunate attempt at humor, we certainly agree. However, using this particular tactic in various communications can...
