by lyerlyadmin | Jan 30, 2015 | Uncategorized
As posted in The Gaston Gazette: (1/30/15) BELMONT, N.C. – Great ad campaigns are like fine wine: They are complex, carefully crafted and only get better with age. Sure, there are plenty of ineffective ads out there, too, but we’re lucky enough to live in an era...
by lyerlyadmin | Dec 29, 2014 | Uncategorized
As published by The Gaston Gazette: (12/28/14) BELMONT, N.C. – Many people think securing media coverage is as simple as picking up the phone or dashing off a quick email – and then they wonder why their efforts to attract attention go unnoticed. So what should a...
by lyerlyadmin | Nov 2, 2014 | Uncategorized
As posted in The Gaston Gazette: (11/2/14) BELMONT, N.C. – Brand standardization sometimes gets a bad rap. Some people think the process boring and bland. When done well, however, standardizing your brand can be invigorating. Revamping your logo, crafting your...
by lyerlyadmin | Sep 28, 2014 | Uncategorized
As posted in The Gaston Gazette: (9/28/14) BELMONT, N.C. – The old adage “any publicity is good publicity” is often trotted out when a business faces bad PR. In reality, however, the effects of bad publicity can be devastating. If your business is associated with a...
by lyerlyadmin | Aug 31, 2014 | Uncategorized
As posted in The Gaston Gazette: (8/31/14) BELMONT, N.C. – A powerful tagline is one of the best tools you can have in your public relations and marketing toolbox. When done well, a tagline conveys what you stand for, connects with your customers, gets you noticed,...
