Newsroom

As posted in the Gaston Gazette It’s relatively simple to pick out digital brands that feel like they’re going stale. The sense that a brand needs an update often is rooted less in logo or color and more in the way the business approach is articulated to its customers...

As posted in the Gaston Gazette “The American Dream.” This phrase has existed for decades around the world as people chase what they truly most desire for their lives. It’s an aspirational goal that includes opportunity, monetary gain and societal achievements in the...

As posted in the Gaston Gazette When Yelp started in 2004, it wasn’t the successful review directory that it is now. It started as a system to ask friends for recommendations, but that business model didn’t generate much interest. Instead, Yelp noticed that users were...

As posted in the Gaston Gazette Several years ago, we shared with you the immense power that a good story could have on your business. While that remains accurate and true, storytelling evolves with time, including the ways in which you reach customers and clients...

As posted in the Gaston Gazette The field of public relations has long relied on creativity to make its mark, and it’s no wonder: according to studies such as The Holmes Report’s “Creativity in PR”, 54 percent of clients ranked creativity as one of the determining...

As posted in the Gaston Gazette For more than a month, COVID-19 has altered the business landscape. Our nation has experienced sweeping layoffs, furloughs and uncertainties. We’ve witnessed services shutter, struggle, amplify online outreach and contribute to the...

As posted in the Gaston Gazette As readers and viewers strive to avoid traditional advertising in their everyday lives, businesses and advertisers must grow increasingly creative in their effort to reach audiences. They must think beyond billboards and display ads to...

As posted in the Gaston Gazette Jingle bells, jingle bells. No, not that kind of jingle – we’re talking marketing jingles this holiday season. The pure power of jingles is undeniable. You might be singing your favorite advertising tune in this moment. Are you meowing...

As posted in the Gaston Gazette We’ve seen it many times before: someone comes up with a great idea or a fabulous new product, but the idea somehow falls flat. What’s the reason? Often, the problem is rooted in communication, particularly with stakeholders; big...

As posted in the Gaston Gazette It’s everywhere these days: companies trying to use public relations, marketing and advertising to illustrate dedication to women’s causes. From Dove to Secret to Lean Cuisine, company after company is looking for a way to connect their...

As posted in the Gaston Gazette Tweeting. Posting photos on Instagram. Sharing posts on Facebook. For good or for ill, social media is a pretty ubiquitous business tool, and for good reason: it gets your message out swiftly to thousands of people and with no cost on...

As posted in the Gaston Gazette No matter your niche, a trade show exists for you to either learn or exhibit. This booming marketing tool allows a business to reach an active target audience that attends a specific show with purpose. According to 2018 statistics...

As posted in the Gaston Gazette We all know that mission statements are a necessity: they’re a great way of communicating a succinct yet powerful bit of information about what your business really believes to loyal and potential customers. But the process of creating...

As posted in the Gaston Gazette Many people assume that marketing is simple – a list of tips and tricks that fit every audience and business. A communications umbrella of strategies that applies to all, if you will. But there exists subtle yet pivotal variances in the...

As posted in the Gaston Gazette Great corporate brands such as Chobani and Dollar Shave Club are known for their inventiveness, polish and ability to excite consumers. And while it’s unlikely any personal brand can meet those same standards, we still can aim to...

As posted in the Gaston Gazette It’s a well-known fact that color can be the spark that ignites a person’s desire to purchase. According to Social Media Today, color is the main reason that 85 percent of consumers buy a particular product. But what we don’t always...

As posted in the Gaston Gazette Ideas are the bread and butter of the advertising and marketing industries – it’s no surprise that everyone wants to come up with the next “big idea.” That’s because big ideas have the potential to propel a business to the next tier of...

As posted in the Gaston Gazette 2018 was a rough year in the world of public relations and marketing; there were a number of corporations that made missteps earning public interest – and public criticism. And sure, while every reliable business is bound to make a flub...

As posted in the Gaston Gazette Our understanding of the capabilities of artificial intelligence (AI) – or computers that can perform tasks that only humans were capable of previously – has come a long way since Alan Turing first invented the concept of “thinking...