When America’s Favorite Yarn brand Red Heart decided to unfold a cause-marketing campaign in conjunction with Red Cross NA, its leadership team turned toward Lyerly Agency for their brand marketing expertise as well as their previous work with the global nonprofit. To...
Fostering healthy relationships begins at a young age. Recognizing this behavior, Mecklenburg County’s Community Support Services tapped the creative work of Lyerly Agency for a campaign directed at middle and high school students on choosing positive relationships...
Wilbert Plastic Services sought a long-term public relations partner who could share its successes and skills both locally and nationwide, across community publications and trade media. With eight locations in North America, including seven manufacturing facilities,...
The American Red Cross (ARC), a community-based, volunteer-driven, humanitarian organization providing disaster services and high-quality blood products throughout the world, has long faced the challenge of generating continuous non-episodic funds for humanitarian aid...
When one Belmont, N.C., veterinarian had an idea for providing urgent care to pets similar to the way humans access it, he turned toward Lyerly Agency for strategic help bringing his idea to life. This first-of-its-kind facility for pets with urgent, but not...
When Charlotte Douglas International Airport (CLT) has needed an agency to assist with everything from its main terminal opening to communications strategy, expansions and community events, it has called on Lyerly Agency for more than 35 years. Most recently, CLT used...
Growth at Charlotte Douglas International Airport meant a significant planning need for the future. When Charlotte City Council approved the creation of the Airport Area Strategic Development Plan, MXD Development Strategists – based in Vancouver, Canada – was hired...
Leading manufacturer of waste handling and recycling equipment Wastequip wanted to expand awareness both regionally and nationally among a variety of audiences – consumers and municipalities who used their rollout cart products, purchasers of their larger waste...
After buying the 60-year-old Cleveland County staple, Dilling Heating & Cooling, its new owners turned to Lyerly Agency for a fresh new brand and marketing strategies. Dilling sought to expand the Kings Mountain, N.C., company across the region and gain greater...
Holy Angels, a well-known Belmont, N.C., organization that offers complex and multi-layered support for individuals with disabilities, needed someone to help them tackle their dual challenges of brand marketing and fundraising. The organization, which was established...
Anne Springs Close Greenway (ASCG), a popular, 2,100-acre nature preserve in Fort Mill, S.C., was looking for an agency to help them raise their regional visibility and secure continuing financial support, and they found a strategic partner in Lyerly Agency. ASCG...
With a desire to bring more young people into the local manufacturing industry, the Monroe-Union County Manufacturing Awareness Campaign (MUCMAC) tapped Lyerly Agency as its resource for a research-based marketing approach to change manufacturing perceptions and...
Snider Tire, which began in 1976 as a tire company, came to Lyerly seeking the agency’s expertise in brand development. The company - which has grown into one of the largest commercial tire dealers and retreaders in the nation and is a recognized industry leader in...
When Cirque du Soleil brought its internationally acclaimed show, Quidam, to Charlotte for a four- to five-week run, they hired Lyerly Agency to get the word out and generate maximum exposure and publicity. Because of the size and scope of the Quidam production in...
Belmont Tourism Authority, which manages tourism for the 10,000-person historic town of Belmont, N.C., was looking for an agency to assist in its branding efforts and in promoting the town to visitors and national media outlets. Lyerly employed emotional and...