“Lyerly excelled in their work with the manufacturers of Union County; they understood needs and goals to develop a campaign that is creating a pipeline of young workers interested in manufacturing careers. As a result of Lyerly’s strategic and creative marketing work, Greiner Bio-One has hired qualified students and others throughout the community who heard about us through the ‘Make it in Union County’ campaign. This brand is the focal point for building visibility for what manufacturers have to offer. The Lyerly team provided the leadership, responsiveness and teamwork we needed for a positive launch and long-term campaign success.”