by lyerlyadmin | Jun 30, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette We all know that mission statements are a necessity: they’re a great way of communicating a succinct yet powerful bit of information about what your business really believes to loyal and potential customers. But the process of creating...
by lyerlyadmin | May 19, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette Many people assume that marketing is simple – a list of tips and tricks that fit every audience and business. A communications umbrella of strategies that applies to all, if you will. But there exists subtle yet pivotal variances in the...
by lyerlyadmin | May 5, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette Great corporate brands such as Chobani and Dollar Shave Club are known for their inventiveness, polish and ability to excite consumers. And while it’s unlikely any personal brand can meet those same standards, we still can aim to...
by lyerlyadmin | Mar 31, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette It’s a well-known fact that color can be the spark that ignites a person’s desire to purchase. According to Social Media Today, color is the main reason that 85 percent of consumers buy a particular product. But what we don’t always...
by lyerlyadmin | Feb 17, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette Ideas are the bread and butter of the advertising and marketing industries – it’s no surprise that everyone wants to come up with the next “big idea.” That’s because big ideas have the potential to propel a business to the next tier of...
by lyerlyadmin | Jan 13, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette 2018 was a rough year in the world of public relations and marketing; there were a number of corporations that made missteps earning public interest – and public criticism. And sure, while every reliable business is bound to make a flub...
