by lyerlyadmin | Feb 2, 2020 | Gazette, Uncategorized
As posted in the Gaston Gazette As readers and viewers strive to avoid traditional advertising in their everyday lives, businesses and advertisers must grow increasingly creative in their effort to reach audiences. They must think beyond billboards and display ads to...
by lyerlyadmin | Dec 15, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette Jingle bells, jingle bells. No, not that kind of jingle – we’re talking marketing jingles this holiday season. The pure power of jingles is undeniable. You might be singing your favorite advertising tune in this moment. Are you meowing...
by lyerlyadmin | Nov 3, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette We’ve seen it many times before: someone comes up with a great idea or a fabulous new product, but the idea somehow falls flat. What’s the reason? Often, the problem is rooted in communication, particularly with stakeholders; big...
by lyerlyadmin | Sep 29, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette It’s everywhere these days: companies trying to use public relations, marketing and advertising to illustrate dedication to women’s causes. From Dove to Secret to Lean Cuisine, company after company is looking for a way to connect their...
by lyerlyadmin | Sep 13, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette Tweeting. Posting photos on Instagram. Sharing posts on Facebook. For good or for ill, social media is a pretty ubiquitous business tool, and for good reason: it gets your message out swiftly to thousands of people and with no cost on...
by lyerlyadmin | Jul 28, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette No matter your niche, a trade show exists for you to either learn or exhibit. This booming marketing tool allows a business to reach an active target audience that attends a specific show with purpose. According to 2018 statistics...
