by lyerlyadmin | Mar 31, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette It’s a well-known fact that color can be the spark that ignites a person’s desire to purchase. According to Social Media Today, color is the main reason that 85 percent of consumers buy a particular product. But what we don’t always...
by lyerlyadmin | Feb 17, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette Ideas are the bread and butter of the advertising and marketing industries – it’s no surprise that everyone wants to come up with the next “big idea.” That’s because big ideas have the potential to propel a business to the next tier of...
by lyerlyadmin | Jan 13, 2019 | Gazette, Uncategorized
As posted in the Gaston Gazette 2018 was a rough year in the world of public relations and marketing; there were a number of corporations that made missteps earning public interest – and public criticism. And sure, while every reliable business is bound to make a flub...
by lyerlyadmin | Dec 9, 2018 | Gazette, Uncategorized
As posted in the Gaston Gazette Our understanding of the capabilities of artificial intelligence (AI) – or computers that can perform tasks that only humans were capable of previously – has come a long way since Alan Turing first invented the concept of “thinking...
by lyerlyadmin | Nov 18, 2018 | Uncategorized
As posted in the Gaston Gazette We all know the inherent power that compelling visuals and text have to grab a customer’s attention. But it’s also important to have a strong understanding how those words and images make customers feel. That’s why empathy is a hot...
