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Shriners International
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Shriners International, an organization of men committed to family, engaged in ongoing personal growth, and dedicated to providing care for children and families in need, chose Charlotte as the location for its 138th Annual International Imperial Session.

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Concord Mills
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Concord Mills, slated to be the largest shopping and entertainment destination for the Carolinas, wanted to generate huge buzz within a 200-mile radius for its grand opening, so it called on Lyerly Agency for assistance. The agency developed a communications plan with the specific goals of generating $1 million worth of media coverage within 10 months, drawing at least 100,000 shoppers during grand opening...

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CT Communications / Windstream
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Headquartered in Concord, N.C., CT Communications was an integrated telecommunications and related services provider to residential and business customers located primarily in North Carolina. CTC agreed to merge with Windstream Corporation, a national provider of voice, broadband and entertainment services to customers in 16 states. The transaction with CTC nearly doubled Windstream’s presence in North Carolina. But CTC had marketed itself as “the little...

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Daramic, LLC
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Daramic, the world’s leading manufacturer and supplier of battery separators to the lead acid battery manufacturing industry, turned to Lyerly to energize its efforts to maintain its foothold and tout its ability to deliver quality products to its global customers. Lyerly went to work, developing an advertising strategy and attention-getting creative. Lyerly created a two-page ad for specific industry trade publications. Graphics for the...

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Blue Ridge Paper Products / Evergreen Packaging Group
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Blue Ridge Paper Products/Evergreen Packaging Group, part of International Paper, manufactures specialty paperboard packaging products and a range of specialty and commodity grades of paperboard and paper products, was seeking an agency to help them get the word out about their comprehensive “Milk Rocks!” program to school food purchasing directors and dairies across the nation. They needed an attention-getting communications program that would explain...

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Charlotte Eye Ear Nose & Throat (CEENTA)
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Charlotte Eye Ear Nose & Throat Associates, P.A. (CEENTA), one of the nation’s largest multi-specialty healthcare practices, was looking for a way to unify all of the organization’s healthcare efforts under one brand and turned to Lyerly for help. Lyerly developed a comprehensive five-year strategic marketing plan to implement the new brand. The agency created a no-nonsense approach for all marketing communications under the...

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Pepsi-Cola Bottling Company of Charlotte
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Pepsi-Cola Bottling Company of Charlotte – one of the largest family-owned Pepsi bottlers in the United States and the longest continuous bottler of Pepsi-Cola – wanted to celebrate its 100th year of service and called on Lyerly Agency for public relations assistance. In addition to strategic PR efforts that were implemented during an eight-month plan in advance of the 100th anniversary, Lyerly designed a...

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NACAS (National Association of College Auxiliary Services)
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NACAS (National Association of College Auxiliary Services), an association serving higher education professionals who are responsible for auxiliary services at various academic institutions, wanted to increase its membership and to ultimately become the premiere association for college auxiliary professionals. The organization asked Lyerly to create a comprehensive marketing and communications plan to increase membership and to assess its brand and to consider a name...

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Cirque Du Soleil
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When Cirque du Soleil brought its internationally acclaimed show, Quidam, to Charlotte for a four- to five-week run, they hired Lyerly Agency…

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